Since the invention of film, people have used it as an effective way to communicate and influence the masses. Film or video has been used as a form of advertising, the most common today being seen on television commercials. Slowly, the footage has evolved naturally to become adapted to its function in this digital era. In some places, the availability of sophisticated digital video services has rendered television commercials obsolete since viewers have the option of fast-forwarding them to the points they are interested in. With this kind of development in mind, giving consumers what they would prefer is very important. So, why do corporate need video production services?
Video Sells More
Most corporate have gone a long way in trying audio and even print media as methods of advertising their products and services. These methods can easily prove to be of less use because of the level of efficiency in delivering the message in the form of advertisements. This is because they use just one channel of absorption.
Videos, on the other hand, are preferred because they give the viewer the chance to see and listen, and sometimes even read. That means that using video in your advertisements will provide you with the much-needed attention and also increase sales.
Videos Can Go Viral
We are in the age of sharing, and according to statistics from a study conducted by the University Of Pennsylvania Wharton School of Business, about 94% of consumers will share a video after watching it within the first day of receipt. Industry reports on the other hand report that response rates that result from youtube promotion are six times greater than efforts done through direct mail and printed messages. There is nothing as important as sharing in today’s business world. Whether you are going to send your corporate clients videos via mail or are going to share them on the web, the possibilities of video going viral are high, giving you a chance to enjoy widespread marketing effects.
High Perceived Value
Other than going viral, the perception of clients on corporate videos is profoundly unusual when compared to their understanding of printed mail. Companies can use ‘video brochures’ or what they call business card DVDs because they have a high-perceived value among clients. These will rarely get tossed around the way consumers do junk mail every day. Out of curiosity, people have also reported tow watch videos through to the end.
Reach a Wider Audience
A major plus for corporate videos is the fact that with them, you will be able to reach a much wider audience than traditional training and salespeople could not achieve in normal circumstances. For instance, you do not have to send your salesmen to Japan to close sales in that country. Video on the web will do this for you. They will be very cheap and just as effective as live training and presentation sessions even though no one will be available for live questions and answers. Those can be shot later through emails and even telephone calls.