Since the invention of film, people have used it as an effective way to communicate and influence the masses. Film or video has been used as a form of advertising, the most common today being seen on television commercials. Slowly, the footage has evolved naturally to become adapted to its function in this digital era. In some places, the availability of sophisticated digital video services has rendered television commercials obsolete since viewers have the option of fast-forwarding them to the points they are interested in. With this kind of development in mind, giving consumers what they would prefer is very important. So, why do corporate need video production services?
Video Sells More
Most corporate have gone a long way in trying audio and even print media as methods of advertising their products and services. These methods can easily prove to be of less use because of the level of efficiency in delivering the message in the form of advertisements. This is because they use just one channel of absorption.
Videos, on the other hand, are preferred because they give the viewer the chance to see and listen, and sometimes even read. That means that using video in your advertisements will provide you with the much-needed attention and also increase sales.
Videos Can Go Viral
We are in the age of sharing, and according to statistics from a study conducted by the University Of Pennsylvania Wharton School of Business, about 94% of consumers will share a video after watching it within … Read More . . .